Boosting Your Business Online with Chat Service

20.10.2014 (11:43 am) – Filed under: Technology ::

Every company wants to be well known to the public and to obtain a wide customer base. One of the key solutions in attaining this is to have an effective customer service department. Customer service comes in different forms. Visible to most people are employees behind help desks ready to be of service to customers. Other known types of customer service include voice or phone-based customer service and online chat service. With the latest advancements in technology, ways of providing customer service have become easier and more convenient for both client and employee. Oftentimes considered as the most effective type of customer service, chat service is highly recommended for most companies. There are numerous reasons as to why many businesses go for this option. Discussed in this article are a few reasons why.

chat serviceFirst of all, online chat support allows better work progress. Chat operators can multitask and handle a number of clients at one time, compared to voice customer service wherein clients are attended to one at a time. Operators are trained to juggle between 3-4 customers for complex service issues and can even handle up to 10 clients for simpler queries. Online chat support also provides clients with a shorter waiting time. No holds, transfers and delays are likely to occur since assistance can come instantly as it just a click away.

Another benefit of having an online chat service is the quality of service it provides. Advancements such as real-time monitoring of a visitor’s activity on the website can be viewed by the agent, which becomes a tool in providing better service to the client. Being able to see the client’s visited pages and viewing the current page they’re on allows the agent to pinpoint what kind of queries the client would most likely have. This also allows the agent to expound more on the services or products they have based on the client’s interest on them. Another good thing about chat software is that it allows file transfers of pictures or screenshots to support the conversation between client and agent and allow better understanding. This also enables the client’s problems and inquiries to be resolved quickly which significantly results to a reduced handling time for each client. The faster an agent solves a single customer’s problem, the quicker they get to accommodate more clients.

Customer satisfaction, a goal many companies would like to achieve, is said to be high with chat service. There is no mystery behind its high statistics as chat support services provide two of the most substantial things customers value: speed and effectiveness. Chatting, particularly in social media sites and cellphone applications, is usually done between friends and relatives. Online chat support, therefore, provides customers with an informal approach in reaching out to them and providing them with what they need, at no expense at all regardless if they were to avail the company’s services or not. This casual setting allows the customers to somehow feel emotionally involved and would most likely remember the experience. Loyal customers are formed in this process. Because of the ease and convenience of chat services, clients are encouraged to keep coming back to the company’s website for further clarifications they might have and other queries as well.

Lastly, online chat support is economical as it requires less resources compared to phone based services in call centers. Basically, all an online chat agent needs is a computer with internet connection to start working. This significantly decreases the company’s funds for employee training, maintenance and other resources. For businesses looking into enhancing their customer service, the best solution is to have a chat service operation in their company’s website. Beneficial in both ways for the customers and the company, watch as the company’s customer base flourishes with the remarkable outcomes provided by chat services.

Outsourcing Webmarketing versus Hiring an In-house Team

30.09.2014 (9:11 am) – Filed under: Internet ::

You should use such Web marketing techniques as PPC (pay-per-click) marketing, social media marketing, email marketing, the use of ads, and several others to promote your website. This leads to an improvement in search engine ranking. You could hire an in-house team for the job or you could outsource it.

Web MarketingMost of the people who hire in-house Web marketing teams do so to save money, but the truth is that you actually save money with outsourcing. Hiring an in-house team means you have to pay salaries and other benefits, you have to pay for office space, and you have to pay administrative costs. You will pay more with an in-house team because you will even pay when no Web marketing is being done. When you outsource the service, you will get a guarantee whereby you only pay the full amount once you achieve the ranking that you were promised.

You will get professionalism when you outsource Web marketing. Your in-house team is likely to recycle old ideas – that is human nature. There is also a risk of complacency. You could outsource Web marketing to a far away city or even country to ensure that there is no risk of your marketing strategy being similar to that of your competitors. A professional will have the tools necessary for a good Web marketing campaign. This is indeed the best option if you do not have the money to buy updated Web marketing tools such as monitoring tools.

Unless you have the money, hiring an in-house team is not a good option because you will only have one or two people for the job. Continuous training is important in the industry given Google Panda and Penguin updates and you would have to cater for such training for your in-house team to be up to date. This is not a problem when you outsource the service. Web marketing services only hire the best and the experts keep up to date with the latest development to so that the company can remain competitive in a highly competitive industry.

You will get comprehensive service when you outsource Web marketing. You will get different Web marketing services as well as related services such as website and competitive analysis and on-site and off-site search engine optimization. With an in-house team, you will only get the services that the team is trained in, unless you want to, and have the capability to hire an office-full of experts.

You will get unparalleled convenience when you outsource the service. This is because you do not have to involve yourself in the Web marketing or in the management of the in-house team. This allows you to concentrate on running your business.